Have you ever wondered what influencer marketing is for hotels in Dubai, and how it may look? What is a hotel influencer, and what does he or she do?
Hotel influencer marketing entails working with influencers—people who have a large online presence and a loyal following—to promote your hotel.Influencers may increase your hotel’s visibility and drive new bookings by writing blog pieces, sharing social media updates, and creating video content.
Influencer Marketing for Hotels has become an effective technique in the hotel business, allowing hotels to interact with their customers through authentic voices. Influencer marketing may be quite beneficial for medium-sized hotels, especially those aiming to increase brand visibility and reservations.
At Media-Holic, its no doubt that the strategies we use are customised for each client to fit their plan and strategy as we connect with the right influencers to grow the brands visibility and credibility. We make sure in helping to find the right parenters whom fit with with your plan and values and keept the spirit of engagement and adaptability. And we make sure that your influencer marketing for hotels in Dubai it fitting your aim and goal.
What to keep in mind when working with Hotel Influencers
Want to make the most of dealing with influencers marketing for hotels in Duabi? Here are a few things to consider as you prepare your next campaign:
Your hotel influencer campaign is just as effective as the creators you select to collaborate with. Do not hurry into your first campaign. Take the time to determine your ideal influencer marketing for hotels in Dubai, and then base the rest of your roster on that persona.
Here are somethings to consider:
- Brand alignment: Ensure that the influencer’s content, values, and audience are consistent with your hotel’s image and target demographic.
- Consistency: Ensure that your influencers are committed to providing content. Their feeds should have at least two posts per week.
- Quality: A creator’s follower count is important, but so is the quality of their content. Prioritise people who create outstanding content over the influencer with the largest audience.
- Engagement rate: How frequently do people like, share, and save an influencer’s content? A greater engagement rate indicates a stronger connection with the audience.
- Previous collaborations: Examine the creator’s material to see how they have previously cooperated with businesses and whether you can imagine a similar collaboration style with your own company.
Invite Creators to your Hotel
If you want your influencer partners to create authentic content, bring them to your hotel and let them experience it firsthand.
Here are some Tips to abide by:
- We already mentioned that, but it’s worth repeating: Identify influencers who are compatible with your business and target audience. Your audience will know if the producers you hire do not genuinely care about your brand.
- Follow and interact with the creator via social media. This will help you get on their radar and lay the groundwork for Step 3.
- Reach out via email or direct message. Tell the creator why their work piqued your interest, and discuss the possibility of collaborating on a campaign.
- Be precise about what you’re offering, such as complimentary accommodations, one-of-a-kind experiences, or exclusive access.
- Describe how the cooperation will be mutually beneficial. Be open about what you intend to gain by working with them. However, let them know that you can also offer something in exchange.
- Be explicit about the following actions. Tell the creator exactly what they need to do to finalise this partnership and proceed with the process.
Top 10 tips for Influencer Marketing for Hotels In Dubai
1- Clearly define your aim
Once your creators get on-site, they should understand exactly what is expected of them to keep their end of the bargain. Do you expect them to make a certain amount of posts? Is there anything in particular they should highlight? Be explicit about your expectations so they don’t depart before you’ve finished gathering all of the necessary content.
2- Don’t micromanage
While you should always be clear about desired deliverables, you should also allow creators to develop content in their own unique style. Don’t put words into their mouths or try to Steven Spielbergize their substance. They understand their audience better than you do, so let them generate content that they know will resonate.
3- Offer personalised experience
Giving influencers a personalised experience might help them enjoy their stay and create more memorable content.
Here are few ways to do it:
- Ask the proper questions before they arrive: Contact them in advance to learn about their preferences, dietary limitations, and interests. Plan their stay accordingly.
- Leave a welcome note or gift: Leave a personalised welcome card in their room, along with a meaningful gift or amenity based on their interests or brand.
- Grant them privileged access: Arrange for special access or behind-the-scenes tours of your hotel’s amenities, such as the kitchen, rooftop, or private lounge.
- Provide a unique dining experience: Collaborate with your chefs to provide a personalised dining experience, such as curated menus or off-menu items.
- Send them off with a special thanks: As they leave, convey your appreciation with a personalised thank-you message and a souvenir of their visit.
4- Highlight your most distinguishing qualities.
What distinguishes your hotel from the rest? Is this a beautiful rooftop bar? Cutting-edge fitness equipment? The best staff? Whatever it is, ensure that your influencers marketing for hotels in Duabi are aware of it and highlight it in your campaign deliverables.
5- Encourage influencers to go to town.
Your hotel is just one component of the jigsaw. Make sure to tell your creators about all the great things to do near your establishment so they can demonstrate how you are the ideal home base for a night or weekend out in the city.
6- Concentrate on problem solving.
Work with your influencers to uncover frequent pain points or obstacles that travellers encounter when booking hotels in your area. This could involve looking for family-friendly options, low-cost options, or unique experiences. From there, they can incorporate some practical advice and solutions into their material.
7- Be imaginative with your campaigns.
Most importantly, have fun with your campaigns. If your influencers have fun, so will their audience—which is precisely what you want!
8- Host Influencer events
- Choose the right venue: The venue should be large enough to accommodate your guests and provide a conducive environment for networking and socialising.
- Promote the event: Use social media, email marketing, and other means to publicise your event.
- Provide food and drinks: Ensure that your visitors have access to food and beverages throughout the event.
- Create a structured agenda: This will help keep the event organised and on track.
- Invite a range of influencers: This will assist ensure that your event is a success and that you reach a large audience.
9- Track ROI with Measurable Campaigns
To ensure that your influencer marketing programs provide concrete benefits, track performance with measurable data. This not only helps you analyse the effectiveness of your collaborations, but it also provides insights into how to improve future plans.
Tips for Tracking ROI:
Use Unique Promo Codes or Links.
Offer influencers personalised promo codes or trackable links to their audience. This enables you to measure conversions, such as bookings or transactions, that are directly related to their content.
Monitor social media mentions and engagement metrics.
- Use Google Analytics, Instagram Insights, or third-party systems to analyse metrics like likes, comments, shares, and reach. Look for trends in how your brand is talked and interacted with across platforms.
- Track key performance indicators (KPIs).
Create explicit KPIs, such as:
- Increase in direct reservations.
- Increase in social media followers.
- Influencer marketing efforts generate website traffic.
- By continuously analysing these analytics, you can figure out what works and optimise your influencer marketing plan for optimal return.
10- Build long-term Relationships
Fostering long-term relationship and partnership with the influencers who aligns with your hotel’s values and targeted audiences. Don’t just rely on one-off campaign. As you always should sustain collaborations not only provide continuous exposure but also build deeper connections with their followers.
Be our Success partner
At Media-Holic, we believe that success is best achieved together. By partnering with us, you’re not just collaborating with a brand—you’re becoming a part of a shared journey toward excellence and we damnd you a successful campaigns that is for influencer marketing for hotels in Dubai.
Why Partner with Us?
- Shared Vision
Align with a hotel that values innovation, luxury, and authentic guest experiences. Together, we can create memorable moments for our guests. - Mutual Growth
As our success partner, you’ll benefit from a collaborative relationship focused on driving results, building trust, and enhancing both our brands. - Unparalleled Opportunities
Be part of our exclusive campaigns, events, and initiatives that highlight your unique influence while showcasing the best of Dubai hospitality.
Let’s create something extraordinary together. Be our success partner and make an impact that lasts!
Contact us today to discuss opportunities and start this exciting journey.